What you need to consider when you create your website
- 12th Dec 2013
- Karen C.
- Blog, Web Design, Web Development
A website serves as your business’s virtual front door for your potential clients to make their initial contact with you. Its importance cannot be understated. If you want to create a website, consider the following important points.
Would you prefer to share information or sell? You need to ask, what do I want my visitors to do when they visit my website? Start with these questions. For example, if your purpose is to sell, you definitely want your visitors to check out your products and buy them. For this reason, your e-commerce website should contain a product catalogue with full product descriptions. Providing a shopping cart and a mode for payment will also be a necessary convenience for your visitors. Knowing why you want a website and how it will serve you and your business will help you define its content structure.
Who are your prospect customers? Identify your buyer personas. It will serve as your guide to accommodate their particular needs. The visitors of an e-commerce website selling lipsticks, for instance, may be looking to replace their old one, or they might be lipstick enthusiasts or make-up artists. Taking into consideration their profession, make-up artists may choose to buy sheer and shiny lipstick containing vitamin E. You can, therefore, expect them to be meticulous about the product content in contrast to buyers seeking to simply replace their lipsticks. In knowing your target market, you have a heads up on what each buyer persona likes and how they like it.
Your website design should be user-friendly. Visitors should be able to navigate to and through your website with ease. Considering the variety of devices now available, make sure your website is designed for optimal viewing among them. Responsive web design allows you to optimize your website content to look consistent when viewed through any gadget of varying screen sizes and resolutions.
How many hoops do your clients have to go through before they can get the information they need from your website? Each website uses a database where all information relating to your website’s operation, is stored. The size of your database affects the speed of data collection and transmission from your website to your visitors. If your website is designed to accommodate 10,000 visitors but you start to get more than 10,000, do you think your website can handle it? No, it will experience issues. So plan ahead. Create a scalable database size to accommodate more than your target market.
What are your visitors specifically looking for? Especially in the beginning and with many factors to consider, you won’t really know. That’s why you need to put as much relevant information as you can into your website. Any web designer and search engine optimization (SEO) specialist will affirm that content is still king. But is it really? If content is king, then what is the purpose of online marketing?
A website with no unique or relevant content is an empty website. This is the hard truth. If your content is worthy, it will get shared; otherwise, it will get ditched. Problem is, with millions of websites competing for the top rank among search engines, how can you even make your website visible? Search engine optimization is key to boosting your online presence. SEO is a scientific method for creating traffic to your website. The more traffic you get to your website, the more visible your website becomes among search engines. Google AdWords can help you become better at SEO. The program’s Keyword Planner generates keywords Google uses when matching a visitor’s search to a particular article or website. If your website contains these keywords, Google will match it to your website. Content relevance plus visibility always results in traffic. *wink*
Time and expertise
The use of a content management system (CMS) and web design templates online make possible the creation of a do-it-yourself (DIY) website. Alas! You need not hire experts to create a website for you. While it sounds really cost effective, beware of its long range effects. CMS usually relies on standard templates and does not allow you to easily customize your website further. In other words, CMS is built for run-of-the-mill pages only. If you want your website to be built with sophistication and style, it may require you to do some hard coding and you will need experts for that. Let’s face it. You can learn all these things but you cannot learn them all in one sitting. It will take time. Consider outsourcing web development tasks to a team of experts. Many business owners opt to outsource to save time and to focus more on managing their business.